27 November 2013

Life detox

It's been a long time since I started to invest in good, classic and fair-trade pieces of clothes. I look at the clothing tags before I buy and, if nothing more, good materials usually prevail. Consequently, the "less is more" motto started to rule my world.
I believe that the beggining of this process is to start questioning our actions, habits, our needs (including clothes, food, objects, etc.) and believe me, as we are beings of habits, that's also the hardest step as it could take long years - or never - until we, our own selves, realize we could perhaps live with less, much less, or at least a more eco-friendly and sustainable lifestyle (the way we commute included). There's no need to go to the 60s or converting to a hippie style, the thing is nowadays everything come to our hands and life without we even realize why and how, we just assume we need them (technology, computers, tv, cars, clothes, etc.) without questioning.
On the other hand, the so called bobo ("bourgeois-bohème") is a good thing to call the beggining of this new lifestyle, although I don't think we need more "labelling" I hope you get the point: being cool and stylish but conscious and when it comes to buying, above all, products bio and eco-friendly. In a nutshell, we need to act in a more concious way and realize that every choice we made is probably connected to cruel processes, fabrics, industries, etc. we have no idea about and/or most of the times don't care and/or ignore.
This year was a year of changes in my life and little by little I'm trying to change some habits, including car dependency (less), food (more healthy and local food and less meat) and clothes (less, much less!). And so, I want to share this video: "Detox: how people power in cleaning up fashion" with most of my thoughts here in the way they unfortunately happen. As a clothes and accessories now-more-proudly-concious-lover, this is something I do care about.

Margaret Mead was right on the money: Never doubt that a small group of thoughtful, committed citizens can change the world. In just over 24 months, the combined efforts of Greenpeace campaigners, activists, bloggers, and shoppers across the globe have resulted in unprecedented commitments from 18 major clothing companies who have pledged to eliminate toxic chemicals from their products and supply chains by 2020. The work is far from over, however. “Major brands are influenced by public perception and global action, and your role in putting this issue firmly on the agenda of global fashion brands and suppliers, and forcing them to respond with the urgency the situation demands has been critical in the Detox campaign’s ongoing success,” writes Ilze Smit, detox campaigner at Greenpeace International, in a blog post. “There is still a long way to go, but our successes so far prove that when we work together, big brands are forced to stand up and deliver.”

Source: Ecouterre

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